Allkinds is the new bath, body, and selfcare brand that's fuelled by fun. With a strict 'No Gross Stuff' list of ingredient exclusions, our nature-powered formulas are scientifically effective & carefully designed just for kids' unique needs. We're creating confidence boosting products kids flip for. It's a place where kids can feel unstoppably, uniquely, confidently themselves. Our products let kids try what looks fun, find their favourites, create routines that make them feel good, and stick to the stuff that makes them feel awesome.

Love Sports? Love Sparkle? We love that you love that. We don’t divide our products into girls and boys – we leave it to the kids to decide. We don’t believe in problems or flaws. Nothing about a kid’s appearance is a ‘problem.’ We’re curly-hair confidantes, not frizz fighters. Some defining physical features are higher-maintenance than others: they’re things that we help kids learn to care for, not things we need to fix or erase. Allkinds formulated products - the stuff you put on your face, body or hair - are all made in Australia with No Gross Stuff. No sulphates. No SLS. No SLES. No parabens. No mineral oils. No petroleum. No talc. Totally vegan. Not tested on animals. 100% Naturally fragranced.

Allkinds makes essentials that make everyday awesome. Our range of Daily Essentials helps kids stay fresh and have fun getting ready. Our six awesome worlds each have their own unique colour palette, active ingredients and 100% natural signature fragrance. Think wobbly Jelly Washes, Whipped Shower Foams and Body Creams all topped off with fun accessories. Skin Support introduces a carefully formulated range of skincare essentials made for skin that’s growing up, introducing easy and manageable routines. Hair Helpers are there for all kinds of hair; non-stripping, sulfate-free, paraben-free and silicone-free, with a range of awesome tools and accessories to make it fun.

Allkinds wants to build bright futures for all, and we encourage kids to bring their empties back to store so Terracycle can upcycle and recycle them into new products.

Our stores at Malvern Central, Miranda and Bondi Junction and have been built for imagination, exploration, learning self-care skills and finding their new favourites.