Community

At Brandbank, we believe in creating social change, assisting disadvantaged and marginalised communities and, above all, making a positive contribution to society. We support a range of charities and not-for-profit organisations that address important issues in a tangible way, providing funds that help deliver inspiration, education, care, dignity and support where it’s needed most. As thoughtful global citizens, our aim is to break down barriers, foster inclusion and help the world realise that even the smallest individual steps can combine to create something truly great. By shopping with us, you help make a positive – and practical – difference to people’s lives.

Some of our long-standing community partners and initiatives include:

Sacred Heart Mission

Since opening its doors in St Kilda to share a meal with the most vulnerable 38 years ago, Sacred Heart Mission has evolved into an innovative, not-for-profit organisation dedicated to helping thousands of people to break the cycle of homelessness every year. Brandbank shares their desire to create a fairer, more compassionate Australian landscape. We also consider the full life cycle of our pieces, with a view to reuse, regenerate and recycle, which is why we created the Heart-to-Heart program. This valuable initiative gives Seed Heritage customers the opportunity to donate quality, pre-loved items direct to Sacred Heart Mission op shops, simply by adding a complimentary pre-paid Australia Post satchel to their online order. In addition to giving Seed Heritage pieces a second home – and raising much-needed funds – Heart to Heart also supports our wider company quest for a more sustainable future by reducing waste and landfill, while helping those experiencing hardship, disadvantage and social isolation at the same time.

The Australian Literacy and Numeracy Foundation

Literacy is freedom. It’s the key to accessing education, employment and participating fully in society. That’s why, since 1999, the Australian Literacy and Numeracy Foundation (ALNF) has been dedicated to raising literacy standards. Their vital work provides reading, writing and communication skills, with initiatives that cover early language and literacy training, refugee action and support, along with help for children living in rural and remote areas. Most recently, Brandbank has been working to bring hope and confidence to individuals and their families by donating funds that support a range of core literacy programs for Aboriginal and Torres Strait Islander communities. Enter Read with Seed. By simply purchasing a book bag online – or at selected Seed Heritage stores – you will be helping to write a bright future for an Indigenous child. Available in two unique designs, each bag comes with a pack of five coloured permanent markers to personalise your bag and make it your own. All proceeds will be donated directly to ALNF to support the ongoing delivery of education programs.

make a wish

Since 1985, Make A Wish has granted inspirational experiences to children suffering life threatening illnesses. From flying kids to the moon, dream trips to Disneyland, or the chance to meet their favourite footy team, every wish is individual and designed to play an integral part in each child’s medical treatment. In 2018 and 2019, Seed Heritage partnered with Make A Wish at Christmas to help grant more life-changing moments to children in need. Over just two years, thanks to our generous customers, this one simple campaign raised more than $150,000 through point-of-sale donations in exchange for gift-wrapping services. As a proud Australian company, Brandbank will continue to honour its commitment to giving back, throughout 2020 and beyond.

Pride Foundation Australia

Pride Foundation Australia is committed to advancing the rights of all LGBTQIA+ community members. In 2020, French Connection created a dedicated Pride capsule, with 20 percent of proceeds donated to support the valuable work of the Foundation. For many years, French Connection has been a proud advocate and ally of the LGBTQIA+ community, celebrating the Sydney Mardi Gras Festival with pride-themed apparel and window displays. French Connection and Brandbank are proud to champion the rights of the LGBTQIA+ community.

Flying Fox

Community, inclusion and social connections have the power to change lives. Flying Fox facilitates inclusive adventures for young people living with a disability build a strong foundation for life-long friendships in a safe and supportive environment. As a brand that believes strongly in creating a more inclusive environment, Seed Heritage has been moved to support Flying Fox and proudly donated a common room at the newly-built Flying Fox campsite in regional Victoria to ensure this purpose-driven organisation is able to continue delivering fun, social experiences that build connections and help break down barriers.

Royal Children’s Hospital

The Complex Movement Disorders Program at the Royal Children’s Hospital (RCH) in Melbourne is dedicated to improving the lives of children and young people with conditions that affect physical movement, along with cognitive, emotional and independent functioning. In 2017, Seed was proud to provide financial support to Fly for Kids, a fundraising mission inspired by the patients and families who are cared for by the RCH. During the Fly for Kids fundraising adventure – Associate Professor Andrew Kornberg flew his light aircraft on a 27-day voyage that circumnavigated the coast of Australia, visiting patients around the country in a quest to deliver hope and raise awareness for this life-changing organisation.

Australian Olympic Team

Seed Heritage has been an active supporter of the Australian Olympic Team, contributing valuable funds to cover the costs of getting our world-class athletes to the Olympic Games. As gold medallist Catherine Freeman OAM said, "Sport plays a major role in strengthening the morale and esteem of all Australians in a way that nothing else can." Seed Heritage acknowledges the sacrifice and dedication of our elite athletes as they prepare to represent their country and achieve greatness, both on and off the sporting field. As a business, we are proud to support our Olympic heroes as they strive towards the Tokyo Summer Games in 2021.