Our business model

Our growing business is built on a house of carefully curated brands, each chosen for a specific reason. Seed Heritage and French Connection – along with two ground-breaking new Australian brands, Allkinds and Commonry, launching in 2021 – deliver rich connections to our customers.

Our focus is on creating exceptional experiences, whether you choose to shop online or at one of our uniquely designed flagship stores stretching from Sydney to Singapore. Brandbank delivers world class retail centres of excellence in areas including real estate, marketing, digital and online development, sourcing, supply chain management and talent retention. We use technology and data as an enabler to not only create a smoother retail experience, but to become a better, more productive business.

We constantly improve efficiencies across the company to deliver industry best practice, and ensure we continue to be acknowledged as one of Australia’s foremost brand-builders.

Danny Hammerschlag

Group Director, Brandbank